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Will HTC continue to lead Samsung and Apple in holiday sales of smartphones?

By R PAUL SINGH on 18, Nov, 2011

In analyzing social media data for intent to purchase, we were surprised to notice that HTC still seem to lead intent to purchase followed by Samsung and Apple which is consistent with the market share data of Q3, 2011 released by Canalys. However, Samsung Galaxy SII seems to be handset with the highest intent to purchase followed by Apple iPhone 4S and HTC Sensation 4G.

Which smartphones are likely to be holiday favorites?

This infographic shows the % intent to purchase for Top 10 smartphones. Besides Galaxy SII, Samsung also has Epic 4G Touch in that list. HTC is the only manufacturer with three smartphones in this list while Motorola has two and RIM has only one smartphone in this list. Apple has both iPhone 4S and its older iPhone 4 in the list though its older iPhone 3 doesn't appear in the list despite carriers giving it away for free. Also, since this data is collected from social media conversations, it's possible that people intending to buy iPhone 4S said iPhone 4. In that case, Apple iPhone 4S would lead this intent to purchase chart. 

Which smartphone manufacturer has the highest intent to purchase?

HTC seems to have the highest intent to purchase in social media when we add intent for all of its smartphones. Samsung seems to be second most popular manufacturer while Apple is close third. RIM seem to be losing its grip as it is 5th manufacturer in this list behind Motorola who has certainly improved its position with various Droid phones including Razor.

Comparing smartphone vs tablet intent to buy

Looking at the social media data, there seems to be much higher intent to purchase tablets than smartphones this holiday season. Of the 400K conversations analyzed on smartphones we see about 0.5% intent to purchase conversations while on tablets we saw about 1% intent to purchase conversations among the 200K conversations analyzed.

Conclusion

Based on social media data, there seems to be higher intent to purchase tablets than smartphones this holiday season.  Among the smartphones, Samsung Galaxy SII seem to be most desirable followed by Apple iPhone 4S though HTC leads as the overall favored manufacturer of smartphones this holiday season.